The Chicago Bears Twitter is taking on a new personality, so critics better stay out of their way.
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Most professional sports teams have pretty dull Twitter accounts. They push out a steady stream of team news, a few videos, and keep fans up-to-speed when a game is in progress. But we’ve seen some teams allow their Twitter accounts to take on a little bit more personality in recent times and now over the last few months the Chicago Bears’ Twitter is no exception.
The exchange below is rather surprising and a lot of fun. This ain’t your father’s Chicago Bears.
It started out innocently enough. It was baseball’s opening day, so the Bears sent out an article tying baseball to football, in hopes of riding the wave of excitement that is MLB’s Opening Day.
https://twitter.com/chicagobears/status/979393137469779970?s=21
Basically any time a team tweets anything, trolls emerge. So when you do something out-of-the-norm like this article, you can expect responses like this one.
I think the word Loss fits you guys best...
— NEWLY RETIRED ELITE JOE FLACCO (@JANUARYJOEMVP5) March 29, 2018
It’s to be expected and 99.9% of the time, the team ignores them but not this time. It was time for the 0.1% to emerge. The Bears engaged the troll and the Bears crushed the troll.
We bet your 9 followers think that's really funny.
— Chicago Bears (@ChicagoBears) March 29, 2018
In a word: burn. The tweet was slow to gain any traction because the Bears simply replied so it wasn’t public until people took notice and started retweeting the response. A few Bears also jumped in on the fun once the tweet gained some steam.
— akiem hicks (@The_Dream99) March 29, 2018
If the Bears start using social media to have some fun with the fans, engage more, and even take out a troll every now and then, their twitter feed will start being a heck of a lot more fun.
Perhaps someone on the Bears’ social media team was just having a bad day, but hopefully this is a sign of things to come. Let this be a warning to all trolls, the Bears aren’t going to take it any longer.
However, not all is lost for @JanuaryJoeMVP5, his followers grew from 9 to 23 after the Bears crushed hm.