Chicago Bears announce Lyrical Lemonade merchandise collaboration
The Chicago Bears are introducing a new merchandise line with Lyrical Lemonade
The Chicago Bears won’t just be busy with the Minnesota Vikings on Monday Night Football. The team has announced an official merchandise collaboration with the multimedia company Lyrical Lemonade, via YouTube and the team’s official Twitter account.
The video features rapper G Herbo and Lucki. Both artists who were born and raised in Chicago, and can be seen in the video showing off a few of the items that will be launched with this clothing line. This move brings in another look that reaches a younger generation and a broader demographic.
https://twitter.com/ChicagoBears/status/1328352123772289025?s=20
Starting on November 22, 2020, Chicago Bears fans will be able to access this limited-time merchandise. It will be available via the Bears Pro Shop and Lyrical Lemonade’s site.
The Chicago Bears and Lyrical Lemonade have worked together before
It should be noted that this isn’t the first time the two organizations have teamed up. Lyrical Lemonade also helped to create the Bears 2020 schedule video that came out earlier this year in May.
Lyrical Lemonade’s founder, Cole Bennett, is also a native of Chicago. His passion and love for the team were some of his primary reasons for wanting to work together this season. For the Chicago Bears, it’s a great chance to connect with a wider audience and continue to grow a relationship with a popular media brand.
Bennett had this to say about the collab, per a Complex article: “To see the Chicago Bears logo and Lyrical Lemonade logo come together in the designs is just one of those things that’s a huge personal milestone for me.” It’s easy to think that Bennett and the Bears will be continuing to work together in the near future.
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My Thoughts:
I think it’s a great move. Connecting with a popular Chicago brand is excellent for the Chicago Bears image. The merchandise itself is extremely unique and has a cool vibe to it. I really like the Chicago Bears connecting with a Chicago-based company and I hope they do more collabs like this in near future.