Bill Belichick was not among the candidates the Chicago Bears interviewed for their head coaching vacancy in January. To the surprise of many, Belichick took the job as head coach of the North Carolina Tar Heels before the 2025 NFL season ended.
Part of the reason why Belichick went to the college ranks is that, in the vetting of the potential NFL openings, the future Hall of Famer wasn't getting much love. Including the Bears, as it seemed that the organization had no interest in the former Patriots head coach. However, it did sound like Belichick was very much interested in the Bears.
Some wondered how Belichick's schtick would work at the college level, and it's already off to a less-than-ideal start. After an awkward interview with CBS, Belichick has found himself making headlines for all the wrong reasons.
The interview was meant to be a puff piece for Belichick to promote his new book, however, the interruptions and behavior from his girlfriend, Jordon Hudson, have taken center stage. So much so that Belichick may now be pivoting away from Hudson handling his P.R.
Mike Florio of Pro Football Talk reports that former Bears' VP of Communications, Brandon Faber, is in talks to handle Belichick's P.R.
Bill Belichick looking to former Bears' exec to clean self-created mess
The Bears aren't typically the team that one would point to and say they have their P.R. department running smoothly. While it has gotten better with the hiring of Ted Crews last offseason, it was a disaster under Faber's watch. While some of that is due to Matt Eberflus' handling of press conferences, it was clear that he was given no direction. Not to mention, the time Justin Fields was forced to retract comments from a press conference he had on the same day.
But hey, given how things are going for Belichick, he likely would welcome football awkwardness instead of the circus he and Hudson have created.